Figure 7-9
3 In Campaign Detail—Campaign’s Properties—General Data, shown in Figure 7-10, type the following information:
Figure 7-10
4 In Campaign Properties—Dates, shown in Figure 7-11, select the following options:
Figure 7-11
Figure 7-12
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Figure 7-15
Figure 7-16
Figure 7-17 For example, to exclude all male directors from a campaign, create a segment that includes only male directors. Then, drag the Male Directors segment from Scratchpad and drop it Exclusion domains, as shown in Figure 7-18.
Figure 7-18
Figure 7-19
Figure 7-20
Figure 7-21
Figure 7-22
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Figure 7-23 To modify or delete an existing cell, in Campaign Detail—List of cells, select a cell and choose Modify or Delete, as shown in Figure 7-24.
Figure 7-24
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Figure 7-27
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Figure 7-28
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Figure 7-29
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