Running a campaign
Video tutorial
Running a campaign includes the following activities:
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This section describes how to start, manage, and execute a campaign that is already planned and configured.
Starting a campaign
Before starting a campaign, lock the campaign to block any changes to campaign properties. Then, start the stage and workflow that contains the first campaign activity or action.
How to start a campaign
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The current workflow and stage appear in Campaign detail, as shown in Figure 7-30.
Figure 7-30  
Managing campaign stages
You can manage and monitor campaign stages and workflows manually. You can also automate many actions in a campaign by definition. The following procedure summarizes the processes completed in a typical campaign.
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Cells defined in a stage execute, according to defined properties.
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Repeat steps 45 until all tasks in all stages and workflows have completed.
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How to manage stages in a campaign
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If you do not have permissions required to execute a stage, choose Accept in the message describing the permissions you lack.
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How to evaluate a campaign
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Viewing campaign summaries
Campaign management supports viewing summary information using a Gantt chart display. This view presents a time-line background on which multiple campaigns appear. Options include viewing a summary of all campaigns, or only campaigns having current activity.
How to view campaigns on a Gantt chart
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Executing a campaign
Executing a campaign completes the set of campaign activities. Executing a campaign loads all data generated to date by campaign activities into the history and response database tables defined for the campaign.
How to save campaign results and responses in a database table
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How to review campaign results
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Related topics
Understanding campaigns
Running a campaign
Video Tutorial
Executing a Campaign
 

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